What is contextual advertising?
Contextual advertising is one of the most effective and fastest methods to attract potential customers. Its use contributes to the effective promotion of the website in a short time. This type of advertising allows you to offer people ads, as closely as possible to what they indicated in the search query. To place text ads on pages of search engines and websites with relevant subject (subject to the availability of ad unit on a web resource).
How useful is the setting of contextual advertising?
Setting contextual advertising allows you to:
- quickly increase not only website traffic, but the number of calls from potential clients;
- receive the bulk of hits from target audience, because the Declaration is issued according to specific keywords;
- for sites that have certain obstacles to move forward, this is the best method of advertising;
- to save money: demonstration ads free and pay only if someone clicks on the ad on the website;
- to configure the region and time of day display ads for a more accurate reaching the right audience, for example, can be configured to contextual advertising in Volgograd appeared only at night;
- to order contextual advertising and use it in combination with other effective ways of website promotion.
Common services of contextual advertising in the Russian segment
The greatest demand in Russia today enjoys setting Yandex Directand Google Adwords. The main use context is the page of search results. Therefore it is necessary to consider more particularly the placement of such advertising in the search engines.
In this system, the ad has two types: guaranteed and premium placement. In order to translate their ads in the premium placement positions, it is necessary to increase the CTR of the ad. And it depends on how well it matched the key word. Guaranteed presentation will depend on the cost of a single click, as well as from competitors, working on the auction payment system.
Contextual advertising Yandex works in the same way as in the previous case. Sites for advertising on page one of the search results are divided into the following:
- guaranteed presentation;
- the dynamic display;
- special placement;
- media context banner.
Media context banner is quite rare, and is located between the blocks is guaranteed and the dynamic of the show. The cost of clicks and the site, which will be the announcement, depend on which strategy was chosen.
Contextual advertising is placed not only on the pages of search engines and other resources. Before you choose a place for the ad, each site is carefully analyzed. That is why customers who ordered contextual advertising, do not worry – the money spent will bring benefits for the business. Contextual advertising is really a good way to attract new customers.
You can order the service on the website of web-Studio “Restzeit” or call the telephone number listed in the section contacts. Our managers will answer all Your questions and clarify details of the project.